Privacy Policy
Effective Date: August 17, 2026
Capital Region Flower & Garden Expo respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information in connection with flowerandgardenexpo.com and related online interactions.
Who We Are
SpringThyme Marketing, LLC produces and manages the Capital Region Flower & Garden Expo and is the controller of the personal information described in this Privacy Policy.
Our website is flowerandgardenexpo.com.
For privacy questions or requests, contact us at:
pennie@flowerandgardenexpo.com
Information We Collect
Information You Provide to Us
We may collect information that you voluntarily provide when you contact us, request information, join our email list, or inquire about or register for the Capital Region Flower & Garden Expo.
Depending on the interaction, this may include:
- Name
- Email address
- Telephone number
- City and state
- Mailing or business address
- Business or organization name
- Products or services offered
- Event participation or registration information
- Website or social media information
- Photos, documents, or other materials submitted as part of an application or registration
- Email communication preferences
- Information you include in a message or inquiry
Additional information may be requested from exhibitors, vendors, speakers, sponsors, or other event participants when reasonably necessary to evaluate an application, verify a business, determine eligibility or suitability for the event, administer participation, or meet legal or administrative requirements.
Please do not submit sensitive personal information through our general Contact Us form, such as Social Security numbers, government identification numbers, medical or health information, financial-account credentials, or information about children.
Information Collected Automatically
When you visit our website, we and our service providers may automatically collect certain technical and website-usage information, such as:
- Pages viewed
- Links or buttons clicked
- Referring website or traffic source
- Browser and device information
- Approximate geographic location
- Date and time of visits
- Other information about interaction with our website
We use this information primarily for website analytics, performance measurement, security, and advertising measurement.
How We Use Personal Information
We may use personal information to:
- Respond to questions and inquiries
- Provide requested information
- Evaluate exhibitor, vendor, speaker, sponsor, designer, or other event-related applications
- Verify businesses and event participants
- Administer registrations and participation in the Capital Region Flower & Garden Expo
- Communicate regarding tickets, registrations, applications, payments, deadlines, event logistics, or other administrative matters
- Send email marketing to individuals who have requested or agreed to receive it
- Understand how visitors use our website
- Measure website and advertising performance
- Improve our website, marketing, and event
- Maintain security and prevent fraud or misuse
- Maintain business, accounting, and administrative records
- Comply with applicable legal requirements
Google Analytics and Website Statistics
We use Google Analytics 4 (GA4) to understand how visitors use our website. Google Analytics may measure information such as pages viewed, traffic sources, link and button clicks, device information, and approximate geographic information.
Google states that GA4 does not log or store individual IP addresses.
Website statistics are controlled through our privacy preference system. Visitors may manage the use of Statistics cookies through Privacy Choices on our website.
Personalized and Targeted Advertising
We may use certain website activity information for personalized or targeted advertising.
Our Google Analytics account is linked to Google Ads, and personalized advertising features are enabled. Google states that when a GA4 property is linked to Google Ads with Personalized Advertising enabled, Analytics audiences may be shared with Google Ads for use in advertising campaigns.
This may allow us to create audiences based on interactions with our website and use those audiences for advertising or advertising measurement.
We do not sell our customer or email mailing lists for money.
However, some state privacy laws use broad definitions of “sale” or “sharing.” Certain disclosures of website activity to advertising providers may therefore be considered a sale, sharing, or processing for targeted advertising under applicable law.
You may opt out of the use of website activity for Marketing or targeted advertising at any time through the Privacy Choices link on our website.
Cookies and Privacy Choices
Our website uses cookies and similar technologies. We organize these technologies into categories including:
Functional — necessary for the website to operate properly.
Statistics — help us understand how visitors use the website and measure website performance.
Marketing — used for advertising measurement and, where enabled, personalized or targeted advertising.
You can review and change these choices at any time through Privacy Choices on our website.
Where required by applicable law, our website is also configured to recognize supported browser-based universal opt-out preference signals, such as Global Privacy Control (GPC). Connecticut requires covered controllers to honor qualifying universal opt-out preference signals.
Additional information about cookies and services used on our website is available in our Cookie Policy.
Email Communications
If you choose to receive email updates, we may use your name and email address to send information about the Capital Region Flower & Garden Expo.
We use Flodesk to assist with email communications and email signup forms.
You may unsubscribe from marketing emails at any time using the unsubscribe link included in those emails.
Unsubscribing from marketing communications does not prevent us from sending transactional or administrative messages concerning an application, registration, payment, inquiry, or existing business relationship.
Forms and Registrations
We use third-party services, including Cognito Forms, for certain applications, registrations, and event-related forms.
Information submitted through those forms may be processed by the applicable provider on our behalf and provided to us so that we can evaluate applications, administer registrations, communicate with participants, and manage the event.
When you use a form hosted on another provider’s website, that provider’s own privacy and security practices also apply.
Tickets and Payments
Online ticket purchases and some event registrations are handled through third-party services, including Ticketing.events and Cognito Forms.
Payments associated with these services are processed through Square.
We do not intentionally collect or store complete payment-card numbers on flowerandgardenexpo.com. Payment information entered on third-party ticketing, registration, or payment pages is processed by the applicable service provider and payment processor.
Those providers maintain their own privacy policies and security practices.
Other Service Providers
We may use service providers to help operate our business and website, including providers of:
- Website hosting and WordPress functionality
- Website security and spam prevention
- Google reCAPTCHA
- Google Fonts
- Website analytics
- Online forms and registrations
- Email marketing
- Ticketing
- Payment processing
- Advertising and marketing measurement
These providers may process information as necessary to provide services to us or to you.
We may also disclose information when required by law, to respond to a lawful governmental request, to protect our legal rights, or to protect the safety and security of our organization, website, customers, visitors, or others.
Links and Third-Party Websites
Our website contains links to third-party websites and services, including ticketing, registration, social media, maps, and other external resources.
When you follow a link to another website, that website’s privacy policy and practices apply. We are not responsible for the privacy practices of third-party websites that we do not control.
Your Privacy Rights
Depending on where you live and the law applicable to us, you may have rights concerning your personal information, including the right to:
- Confirm whether we process personal information about you
- Request access to certain personal information
- Request correction of inaccurate personal information
- Request deletion of certain personal information
- Request a copy of certain personal information
- Opt out of processing for targeted advertising
- Opt out of the sale or sharing of personal information, where applicable
- Appeal certain decisions concerning a privacy request, where provided by law
Connecticut, for example, provides rights of access, correction, deletion, portability and opt-out from targeted advertising and sale, among other rights.
To make a privacy request, contact:
pennie@flowerandgardenexpo.com
You may also use Privacy Choices on our website to manage Statistics and Marketing preferences.
We may need to verify your identity before fulfilling certain requests. Some information may also need to be retained for legitimate business, accounting, contractual, security, or legal purposes.
We will respond to verified requests within the time required by applicable law.
We will not discriminate against you for exercising privacy rights provided by applicable law.
Children’s Privacy
The Capital Region Flower & Garden Expo is a family-friendly event, but our website is not designed to solicit personal information directly from children.
We do not knowingly use children’s personal information for targeted advertising or sale.
If you believe that a child has provided personal information through our website, please contact us so that we can review the information and take appropriate action.
Connecticut law provides additional protections for minors, including restrictions on processing minors’ personal data for targeted advertising or sale.
Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including event administration, customer service, business and financial recordkeeping, dispute resolution, security, contractual obligations, and legal requirements.
Retention periods may vary depending on the type of information and the reason it was collected.
Data Security
We use reasonable administrative and technical measures designed to protect personal information from unauthorized access, use, alteration, loss, or disclosure.
No website, electronic transmission, or storage system can be guaranteed to be completely secure.
Changes to This Privacy Policy
We may update this Privacy Policy when our website, services, technology, business practices, or legal requirements change.
When we make changes, we will update the Effective Date at the top of this page.
Contact Us
For questions about this Privacy Policy, our privacy practices, or your personal information, contact:
SpringThyme Marketing, LLC
Producer of the Capital Region Flower & Garden Expo
pennie@flowerandgardenexpo.com